The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Pet Products
Award
Agency
Client
Title
Category
Annual ID
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Experiential / Guerilla
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS Category: Consumer - Digital Product / Digital Product
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Publications / Publications
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Branded Social Post / Branded Social Post
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Physical Product / Physical Product
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Looking For You
Agency: OgilvyOne / London
Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto
Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2017 Moving Image Craft Gold Pencil
Agency:
BBDO / New York
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17028G
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17092M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17040M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Annual ID:
OS_CP17037M
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16028B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16003B
Award:
2016 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Annual ID:
IN16024B
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16085M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16184M
Award:
2016 Mobile Merit Award
Agency:
Colenso BBDO / Auckland
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16050M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16059M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16174M
Award:
2016 Intellectual Property Merit Award
Agency:
Colenso BBDO / Auckland
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16018M
Award:
2016 Responsive Environments Merit Award
Agency:
Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16023M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Publications / Publications
Annual ID:
PO16175M
Award:
2016 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16036M
Award:
2016 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16081M
Award:
2016 Film Merit Award
Agency:
BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16154M
Award:
2016 Intellectual Property Merit Award
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Physical Product / Physical Product
Annual ID:
IP16015M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16072M
Award:
2016 Direct Merit Award
Agency:
OgilvyOne / London
Client:
Battersea Dogs & Cats Home
Title:
Looking For You
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16101M